CLIENT
USPS
AGENCY
MRM//McCann
ROLE
Senior Art Director
DELIVERABLES
Adweek Cover
The United States Postal Service asked us to help them entirely reposition direct mail to marketers everywhere. Most marketers weren’t aware of the many innovations direct mail has to offer and how it has been transformed it into a digitally-connected medium that is more powerful than ever. To launch the campaign we partnered with Adweek.
Adweek Cover
Creative Directors: Daniel Carlsson & Tony Jones
Associate Creative Director: Jonathan Springer
Copywriter: Kara Gonchar