CLIENT
First Aid Shot Therapy

ROLE
Designer

AGENCY
SapientNitro

DELIVERABLES
OLV
Digital Radio
Drizly Partnership
Social Content
Display

AWARDS
Internet Advertising Awards - Gold

MITx Awards - Best Content Marketing

TURNING LAST NIGHT’S BAD DECISIONS INTO A MORNING AFTER CAMPAIGN.

First Aid Shot Therapy had a tiny bottle, a big promise, and a $10K budget to make people believe in both. We created We Can’t Help Last Night, But We Can Help Hangovers, a national digital campaign that positioned First Aid as the essential recovery shot after a big night out.

Built for the internet, the campaign met people where recovery was already happening: online. Across OLV, digital radio, social, display, and a Drizly partnership, every execution turned the chaos of last night into a reason to reach for First Aid. No glossy sets or celebrity cameos. Just sharp writing, low-fi visuals, and unhinged scenarios built to loop, meme, and live in the group-chat debrief. We concepted, shot, and designed every piece to feel like the evidence your friend’s phone would surface the next day.

Digital Radio

The Results

85% INCREASE IN online sales

65% Increase IN in-store sales

Drizly Partnership

Social Content

Display