CLIENT
First Aid Shot Therapy
ROLE
Designer
AGENCY
SapientNitro
DELIVERABLES
OLV
Digital Radio
Drizly Partnership
Social Content
Display
AWARDS
GOLD
2017 Internet Advertising Awards
Best Content Marketing
2017 MITx Awards
WE CAN’T HELP LAST NIGHT,
BUT WE CAN HELP HANGOVERS
First Aid Shot Therapy came to us with a simple ask: make people care about a tiny bottle with big claims to be the cure after a night of drinking. With a scrappy $10K budget, we built a national digital campaign made for the internet back when MySpace was the platform of choice and attention spans were made for Vine. No glossy sets. No celebrities. Just sharp writing and unhinged, lo-fi content designed to loop, meme, and live in the group chat debrief the next morning.
Shot by us. Every piece was designed to feel like something your wildest friend filmed the night before.
OLV
THE RESULTS
85%
INCREASE IN online sales
65%
Increase IN in-store sales
77M+
Media Impressions
3,000%+
WEBSITE VISITS
DIGITAL RADIO
DRIZLY PARTNERSHIP
SOCIAL CONTENT
DISPLAY
