CLIENT
USPS

ROLE
Art Director

AGENCY
MRM//MCCANN

DELIVERABLES
VR Experience
Direct Mail

AWARDS
2018 Webby | Nominee
2017 DMA Echo | Silver
2017 Effie | Finalist

IRRESISTIBLE MAIL

USPS came to us with the task of educating its B2B customers on a new product offering. The postal service became the only mail carrier that could deliver cardboard VR headsets all over the world. To do this, we created a fake sporting goods company that was trying to reach its customers through a mailable VR headset and experience.

VR Demo 

DIRECT MAIL PIECE