CLIENT
Great Wolf Lodge
AGENCY
MRM//McCann
ROLE
Senior Art Director
DELIVERABLES
1x :30s for TVC
4x :15s for OLV
Social content
Waze Partnership
Display
REINTRODUCING GREAT WOLF LODGE AS MORE THAN A FAMILY WEEKEND GETAWAY
Great Wolf Lodge wanted to reach a new generation of millennial parents and stand apart from a crowded category. We created Go for the Moment, the brands first-ever 360 campaign, positioning Great Wolf as more than a place for activities. It became a place for families to put life on pause and be fully together.
The campaign, Across social, display, email, and a Waze partnership, captured the small, unexpected moments that make a getaway memorable: a tent transformed into a secret hideout, a shared ride down the waterslide, and the little little things families have in common. It positioned Great Wolf as a place not just to take the kids, but to reconnect with them.
:15s
STORYBOARDS
We extended the platform into social with snackable, playful content designed to keep Great Wolf Lodge top of mind between family getaways.
We brought the campaign to families already on the road, turning the drive to Great Wolf Lodge into part of the anticipation.
Dynamic display units brought the campaign’s sense of escape and togetherness to the places parents were already planning, browsing, and booking.
Credits
Creative Directors: Daniel Carlsson & Tony Jones
Associate Creative Directors: Jonathan Springer & Erick Stossel
Senior Copywriter: Kelly Fine
Photography: Brook Pifer
Director: Tomas Mankovsky