CLIENT
Honeywell
AGENCY
MRM//McCann
ROLE
Senior Art Director
DELIVERABLES
TVC
Content Shoot
LinkedIn
Display
BUILDING A SOFTWARE BRAND WITH INDUSTRIAL STRENGTH
Most people knew Honeywell for the products in their homes, from thermostats to air conditioners. But the company had built something much bigger: Honeywell Forge, an enterprise software platform designed to help industrial businesses operate smarter, safer, and more efficiently.
We introduced Honeywell Forge to the world as Industrial Grade Software, giving the product a clear, ownable position that matched the scale and rigor of the industries it serves. The campaign brought Honeywell’s engineering legacy into the software era, proving this was not software made for the office. It was software built for the real world. Across TVC, LinkedIn, display, and a custom content shoot, we created a visual system that made complex technology feel powerful, tangible, and unmistakably Honeywell.
STORYBOARDS
Photography
Credits
Creative Director: Nadia Kamran
Senior Copywriter: Scott Thomasch
Directors: Stacey & Anthony
Photographer: Tom Lindboe